Say Goodbye to Hair Fall with the New Kérastase Genesis Collection
- Veronica Jayne team
- Jul 27, 2020
- 4 min read
Updated: May 31, 2021
Genesis is the first range to treat both kinds of hair-fall - at the root and from fibre breakage, for all women, in all lifestyles, with all degree of hair fall.
A collection of 10 products supercharged with the most potent complex to answer to hair-fall needs: Aminexil, Edelweiss native cells, Ginger roots.
All women go through periods in life where they experience increased level of hair-fall. Take action and give your hair the care it needs with Genesis: an exclusive anti hair-fall haircare for all women, in all lifestyles, with different degree of hair-fall.
A dual action that targets hair-fall from fibre breakage & from weakened root. It strengthens the fibre for intense resilience to reduce the risk of hair-fall while giving fibre all the care it needs. Hair is fortified and more beautiful with a healthier fuller look. Find the best routine designed for your hair type.
97.7% reduced hair-fall due to breakage*
97.7% less breakage*
97.7% more resistant*
97.7% stronger hair*
Bodifies and plumps the hair fibre when combined with Bain Hydra-Fortifiant***
Fondant Renforçateur
Anti Hair-fall Fortifying conditioner for weakened hair, prone to falling due to breakage. This creamy formula offers anti-breakage action with the most lightweight finish. It helps restore the fibre and reinforces its natural resistance to reduce the risk of hair-fall due to breakage. Enriched with the combination of Edelweiss Native Cells and Ginger Root, it instantly smoothes, strengthens and softens the fibre while providing deep nutrition without weighing down the hair. Hair is uniform, shiny and stronger.
This conditioner is gentle enough for daily usage and is ideal when paired with the Bain Hydra-Fortifiant or Bain Nutri-Fortifiant.
How to apply: Apply a hazelnut sized amount on washed and towel-dried hair. Massage through mid-lengths and ends, avoiding roots to ensure lightweight volume. Leave in for 2 to 3 minutes. Emulsify and rinse thoroughly.
Anti hair-fall intense fortifying masque for weakened hair, prone to falling due to breakage. Its rich formula intensely nourishes, detangles and reinforces the hair to reduce the risk of hair-fall due to breakage. Enriched with the combination of Edelweiss Native Cells and Ginger Root, this ultimate masque provides replenishment to the hair by fortifying damaged zones of the fibre. The powerful combination of conditioning agents makes the hair easy to comb while restoring softness & nourishment. Hair is intensely fortified, soft and shiny.
Use this intense fortifying mask once a week or after every shampoo to nourish, detangle and reinforce the hair, reducing the risk of hair fall due to breakage.
How to apply: Apply on washed and towel-dried hair. Massage onto lengths and ends. Leave-in for 5 minutes. Add water, emulsify and rinse thoroughly.
Daily anti hair-fall fortifying serum for weakened hair, prone to falling due to breakage. Enriched with a potent combination of Aminexil, Edelweiss Native Cells and Ginger Root, the serum improves hair resistance to minimise hair-fall and maximise beautiful hair. It helps to re-anchor hair follicle more solidly into the scalp while building the optimal environment for future growth. Day after day the serum soothes and reinforces the natural protective barrier of the scalp. The jelly like texture facilitates the application and avoids any running of the product. Hair is stronger and more beautiful with a healthier look.
How to apply: Use once daily in the morning or before going to bed during a 6 week period. Apply 4 doses on dry or towel-dried scalp, section by section. 1 dose = 1 pipette until the mark. Massage gently. Do not rinse. Style as desired.
Anti hair-fall fortifying shampoo for dry weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fibre to reduce the risk of hair-fall due to breakage. This rich formula forms an unctuous foam removing dirt and excess of oil while providing intense nourishment for dry hair. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fibre for intense resilience to reduce the risk of hair-fall. Hair is prepared to be treated, nourished and fortified with a fuller look.
How to apply: Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair. Add water and emulsify. Focus this first wash on the scalp using finger tips to massage the scalp and remove impurities. Rinse thoroughly. Apply a second quarter-sized amount of shampoo touch by touch and add water. The second lather will produce a more abundant foam which will help cleanse lengths all the way to the ends. Rinse thoroughly.
Anti hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fibre to reduce the risk of hair-fall due to breakage. This ultra-delicate formula is ideal for fine or greasy hair to remove sebum and pollution particles from scalp and fibre. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, the formula strengthens the fibre for intense resilience to reduce the risk of hair-fall due to breakage. Hair is prepared to be treated, fortified with a fuller and healthier look.
Use this fortifying shampoo as a daily wash for a gentler cleanse while reducing the risk of hair-fall due to breakage.
Anti hair-fall fortifying blow-dry fluid for weakened hair, prone to falling due to breakage. This milky formula provides anti-breakage protection and optimal hydration without frizz or weighing down the hair. Enriched with the combination of Edelweiss Native Cells and Ginger Root, Defense Thermique hydrates, reinforces and protects the hair from heat up to 220°C to reduce the risk of hair-fall due to breakage;Hair is shiny and soft with a silky touch.
How to apply:
ON TOWEL-DRIED HAIR: Take 2 to 4 pumps, depending on the lengths and thickness of the hair. Spread down to tips, then comb to evenly distribute the product. Proceed to blow-dry or air dry.
ON DRY HAIR: Apply to dry hair after blowdrying or air drying as a finishing touch to tame frizz and boost shine. Style as desired.
Comments